We partnered with Faber-Castell on a back-to-school creator campaign designed to showcase their pencils and Connector Pens through playful, creative and family-focused content. Across a series of creator videos, parents and children captured authentic drawing, colouring and school-prep moments, highlighting the quality, vibrant colours and versatility of the products in everyday use.
Several of the videos featured kids reviewing the products themselves, adding a genuine and engaging perspective that helped bring the campaign to life through real reactions and creative play.