We partnered with Shoes & Sox to create a series of creator videos focused on helping parents find the right shoe fit for their children through an authentic in-store experience. Working with family creators and their kids, the content captured real shopping moments inside Shoes & Sox stores, showcasing the personalised fitting process and the importance of properly fitted footwear for growing children.
The videos highlighted key elements of the in-store experience including professional fit checks, trying on different styles and allowing children to choose shoes they felt comfortable and confident wearing.